I’ve been reading Inc Magazine on and off since the late 1980s. Pre-Internet, there would be great analyses of brick and mortar business, from a family run hardware store to a local deli to Inc. 5000 high tech firms. But over the last ten years they decided to survive by focusing on internet business profiles and the “in businesses”—the winter issue featured the Impossible Burger company. However, I hadn’t read the mag in months and I decided to get caught up on a stack of back issues over the long President’s weekend.
Sadly, I discovered that literally half the magazine was branded content: for thirty pages every odd numbered page was a branded content infomercial.
Sigh, I try to read off of physical paper, instead of being glued to my phone, but the world makes it less and less efficient to do so.
End of rant.