You can’t hear? Let me have a volunteer, at our multi-billion dollar corporation, try to help you.

A friend of mine started a YouTube channel a couple years ago. What was amazing to both of us was how effortlessly YouTube was able to closed caption each video. I think it’s a feature that as a creator you may need to activate during setup, however, it makes sense to do so in order for your content to reach as wide an audience as possible. You would think a social media company like Twitter would understand the importance of communication, however, it appears to be a low priority for their newest feature introduced on June 17th.

First off, it would be disingenuous to say that Twitter has evil intent here. They’re a social media company, not a group of disability advocates or accessibility experts, so their engineers shouldn’t be expected to know to design a product that maximizes accessibility. But that’s why you bring on board full-time accessibility experts to ensure that their products do.

“Design at it’s best gladdens our lives, and shapes the way we experience the world—but it can limit the experience, too. Counters may be too elevated for someone in a wheelchair, and playgrounds built solely for able-bodied children a trial for those who can neither run nor climb. Even a magical faucet, built to flow at the wave of a hand, is ill suited for the blind.” — Caroline Baumann, Director, Cooper Hewitt, Smithsonian Design Museum

Further Reading

Truly staggeringly bad thread where Twitter admits that incorporating accessibility into their new products is managed by “volunteers”