Something interesting which I feel is relevant to this discussion. I follow a group of creators on YouTube who collaborate together a lot. Three of these guys have a podcast with mostly weekly episodes. Last week, they were talking about viewership, and how they were imagining a future where our brains are interconnected to the internet, and if we watched a video or listened to a podcast, and we enjoyed it, our brain would automatically comment "LOL" or something on the post. It wasn't really a serious discussion, but something that just came up. Surely enough, on their subreddit when the podcast was posted, many of their viewers/listeners just commented "LOL". So this week they brought that up, and said that the number of comments they got (albeit the comments just being "LOL") on that episode were a lot more than the number of comments they usually get on other posts. So it's like they have a lot of listeners, but just because they never leave any form of "acknowledgement" on their posts, they are unaware of just how many people their content reaches.
This week they thought of doing a similar thing again, but instead of leaving a "LOL" on the post, they asked their listeners to take a photo of their surroundings when they were listening to the podcast and post it online and tag them, so they can see where their listeners usually listen to their podcasts.
I just thought this story was very timely and relevant to this discussion and wanted to share it.