One of the things I didn’t mention in this weekend’s panel workshop is
fear of the big ask.
Readers on social platforms prefer videos, podcasts and articles that are 10 minutes or less to consume. Five minutes or less tends to get exponentially more listens and reads. I therefore assume that a significant portion of my readers are not going to watch/listen/read my links, regardless of the length.
When I have shared longer duration content, I have gotten people to respond to my conversation anyway by sharing a lot of the highlights. Or I’ll provide a combination of both short and long duration videos and articles in one post so that readers not up for a 40 minute listen can still join in the discussion after watching/listening/reading something shorter.
Here’s an example of one I did for one of @Chris ‘s conversations from last month.
The other dynamic is that a lot of the active “conversationalists” here may not have time to listen to the interview until the weekend.
I like Marketplace podcasts. They do a really great job with their episodes: one of their former producers started out on Ira Glass’s This American Life.
I will plan to listen to the episode this weekend and then share my thoughts, fwiw. Looking forward to it.