I admit that when Harley announced the LiveWire, I shrugged. My impression is there’s a Harley aesthetic and this doesn’t fit the look. I thought the Harley V-Rod was one of the most beautiful motorcycles I had ever seen, but by Harley standards it didn’t sell well. I blamed the look.
Harley provided this beautiful photo, but I couldn’t imagine most Harley riders on this bike. And what about Harley’s famous rumble?
What about the Tesla-like startups that were founded as electric from the start? Isn’t Tesla beating traditional car companies?
Joe Gustafson, PR Lead for Harley-Davidson, comes with experience from the writing side of the motorcycle industry. But now the tables were turned: I was doing the writing. I’ve never owned a Harley but damn I like to look at them:
So much chrome and attitude. Thank God motorcycles haven’t become boring like most cars.
Poor Joe was having trouble getting me to the LiveWire because I had a zillion questions about traditional Harleys and he knows everything about them.
That satin chrome and polished aluminum… Oh my God.
Joe (center) and Harley engineer Josh Richardson (left) had two LiveWires in stealth mode behind the dealership: one we could sit on and the other in components to inspect.
My first impression was nothing like I got from the photos. I thought it was going to be plasticy and wouldn’t give full view to the inner workings. In person, the finishes are beautiful.