LOL. I totally agree, the psychology of young people, and what can make them attracted to become riders is what they should be focusing on understanding. A while back I had a conversation with a young store clerk, where I often park my ride on the curb when shopping.
He has been showing interest in motorcycles, but I was shocked that all he was thinking about was a sport bike, the faster, the better, and that the sole apparent challenge for him was having enough $$ to buy it! I tried explaining that it's best to start learning on slow/smaller engine, and perhaps practice on a dirt bike as he'd mentioned having relatives living on a farm, riding dirt bikes. He kind of registered my words but I could tell it didn't sound glamorous at all to him.
I remember fondly being first introduced to riding, on my first bike, a 50 cc two stroke, with proper 4 speed and a whopping 4 hp on a good day. Loved every single moment of it, including falling and getting up, numerous times. Later I felt was truly upgrading when I was able to buy (with allot of hard earned money) a 1978 MZ 150 that was basically a parts bin which took a whole winter and making connections with various machinists to help make missing parts. It felt glorious when I was able to roll it out of my first floor studio onto the street and kick start it to fire it up under the intrigued eyes of neighbors watching from the balconies of the 10 story building I lived in. In few minutes, the electrics caught fire due to a wire which I'd routed near a sharp metal edge! I was able to save and fix it and was my pride and joy for quite a while until graduating to a monstrously powerful and modern Jawa 350.
So I guess, if any of this makes any sense in the context, my point is, how do you help build passion for something for a generation that has everything readily available?