I wanted to wish a friend happy birthday yesterday, so I typed his name into Google Photos and it successfully recognized this portrait as him. That got my attention. It is him, and we had a great time making him up for this portrait, but I don't think many humans would have recognized him.
The Verge just published a story, Suspect caught in China at music concert after being detected by facial recognition technology. He was in a crowd of 50,000. Chinese policemen are starting to wear glasses at train stations with facial recognition technology built in.
Does this give you pause? Does it mean Facebook will be able to target boot ads to you after seeing the boots you tried on at that Texas boot shop you visited?