Huh. So here's what happened on ADVrider: I enabled a like button, which it had never had before and there were immediate cries of protest from long-time members. They had the legit concern that we would turn into a vanity network like Instagram. I told them I wanted to try it for a few months and see what the outcome was. Members gamed it in protest and made a joke of it, hoping it would hasten its death.
After a few months, I noticed that post counts were declining and I was tired of the gaming, so I turned it off. Immediately the silent majority, who had been ignoring the brouhaha, came forward to say how useful it had been to clean up threads from noise. It provided a way to show posters that they liked what they wrote without cluttering the thread.
It was true that post counts had declined, but traffic had increased and most people said their experience in reading ride reports, clutch rebuilds, etc., had become better because there were fewer fluff posts. Readers said it was a convenience for being able to show appreciation for a post without having to write something. More time to read.
In the meantime, people pointed to the popularity of Slack, which burst on the scene emoji-heavy, which they felt reduced the noise in the chat channels in the same way the like button at ADV did.
So we turned the like button back on and I don't think I've heard protests since.