Following the biggest commercial campaign of my career with Huawei, I started questioning whether or not being a commercial photographer was my calling. It was cool to get paid and be creatively challenged, but the whole process just felt so empty. After all, if you really boiled it down - I was just helping to move phones off shelves.
When I would think back to the projects that gave me the most joy, it was this video I made that helped raise 2 million dollars for Sanfilippo, the time I surprised a chronically ill fan for his 21st birthday, or this video I made for someone who was dying of cancer.
Though I enjoyed the crazy projects (and actually miss them), what drives and motivates me is the idea that my work can have a positive impact.