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    • Ryan Grove

      The core design of Dropbox Paper and the main Dropbox product didn't actually change much at all during this redesign (thank god). It would probably be more accurate to call this a rebranding, since most of the changes were to logos, marketing pages, and other content outside of the core product.

      I've always loved the crisp, clean blue and white aesthetic of the core Dropbox (and Dropbox Paper) UI, and I'm glad they haven't made many changes there. But I think the rebranding is an absolute disaster.

      I don't mind the changes to the shape of the logo, but the new color schemes are just vomit. I agree with @bstrong that it seems like a cry for attention. I also agree with his critique of Sharp Grotesk.

      It does look like Dropbox has recently pulled back a bit on the rebranding. When I checked out their marketing pages after the initial rebranding announcement a few weeks ago the new vomit color scheme was all over the place, but now those pages are mostly back to the far less ugly blue and white aesthetic. Maybe they're listening?

    • Dropbox has become less revolutionary and less relevant with the rise of iCloud and Google Drive. Things are now a lot easier to sync than they once were. Totally agree with what @bstrong and @yaypie said about the redesign. This is a perfect example of "Lets make it red" cry for attention.

      The super-wide Grotesk typeface is a disaster of its own. With the new all-over-the-place color palette, the branding is now less clear and strong. But at least they've kept a simple and recognizable logo mark...

    • To me the change is minor. It really didn't mean anything other than we are changing things. I think it is important for a company to evolve. The logo didn't do much of achange for me. Seeing what JungleDisk did with the change in service levels at the same time, that was a larger change in my opinion.

    • Keenan Wells

      I don't feel that strongly about the change since the product itself remains largely untouched. I want to like the new shape of the logo mark. The original always felt like an "on the nose" first draft concept. I like the update but it has a little alignment hiccup that bugs me. Maybe it looks more like a sock now, but I'll post my edit here regardless:

    • It's funny because looking back on this, I actually like it better not aligned. Not only does it look more like a box, as you mentioned, but something about that little hiccup in the alignment actually gives it a little more character.