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    • The two biggest tree-planting organizations in North America is the British Columbia Ministry of Forestry, so we went with them because we wanted to work with solid organizations, and they have this "Forest for Tomorrow" initiative where the government will match the donations, and in the US, we have the United States Forestry service whom we started out with, some of our best partners are watersheds, because they actually get overlooked a lot. They are often small operations with not a lot of resources, and so when you give them $5,000 or $10,000, they maximize those dollars for their local area. So North America, the domestic donors want to give domestically, and then when you look internationally, all areas have great needs, so we share these great stories so that people can read that and say that they want to help. Our most recent campaign in Rwanda is about bringing women into the workplace.

      Picking projects is based on a lot of factors. We get a lot of inquiries now. We got some funding from Major League Soccer in Ontario, and when I reached out to all these nonprofit organizations, we got so much interest back that we gave out more than we received because all the causes were so good.

      And we have a lot of great networks and partners, including World Resource Institute, so we've built a network on 4 continents of vetted project proposals coming to us. So it's just a matter of having a great partner, a great project, and one that will have a big impact, once that happens throughout the year, we'll have a bunch of great projects going on but those will tend to be our priority projects. For example, this year we are prioritizing the California Reforestation Project after the wildfires, and this is one that's a big priority for us.