I go to the six pillars - people don't realize that forests clean the air, the water that we drink, forests create jobs and social impact, forests create health (1 out of 4 medicines are made from forest plants), sequestering carbon from the atmosphere, and forests foster biodiversity - 80% of all animals on the planets rely on forests on their homes. In California, where the wildfires hit so hard, the spotted owl which is on the endangered species list has been displaced from that habitat, as that's where many of them live. People don't realize a ripple effect when it comes down to biodiversity connected to forests. And then with access to clean drinking water, there are so many stories that people don't realize that trees soak up the rainwater and the impurities, and then slowly release it.
That's part of the simplicity that underlies everything we do. You can throw out big numbers, so people don't grasp what it means, but when you talk about air, water and wildlife, we know those are the vital systems upon which we all depend. From WRI, World Resource Institute, the world loses 18.8 million acres of forest every year - the size of Panama. Through reforestation, they estimate we regain 10 million of that, but that's only about half. Only half of what is lost is replanted. So there's a net loss that is accumulating year after year, so that's what we are trying to help with and fill that gap some more. And so that's where programs like agroforestry really help - you have to account for that human and social impact when you're doing reforestation, as you need to build in incentives to keep those forests standing.