Cake
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    • I was literally sitting at lunch with a colleague, and it came to mind - One Tree Planted. I had no clue if you could even plant a tree for $1, but the domain was available, and I thought it sounded good, and then I started researching what it cost to get a tree in the ground! And you can do it for $1. Some regions it can be $4 to plan, others it can be 25 cents, so we try to keep it simple and consistent across the board.