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    • bryanesler

      At this year’s NAB Show, Chris Do, CEO, and Founder of Blind, controversially stated that vlogging is effectively dead. As social media continues to evolve, with the introduction of Cake.co and other networks, can the same be said for traditional blogging?

      Blogging has been around since the mid-90s and has been a staple of the internet world. Whether it’s keeping up with your family’s adventures to finding the latest and greatest recipes, blogs make up a big piece of the worldwide web.

      Read the full article: https://photofocus.com/2018/05/21/photography-marketing-is-blogging-dead/

    • Chris
      Chris MacAskill

      That's a really good question, Bryan. I'm data-free but I do visit a lot of photographer's sites because I love photography. I often click on a link to their blog and more often than not the impression I get is they've either slowed down or stopped blogging.

      It feels like we're all still going to the professional blogs like you have on Photofocus, but the kinds of things individual photographers blog about seems to be more suited to social media.

      I'm torn about Medium. I LOVE the design and how much more social it is than blogging on WordPress or SquareSpace. But it's a lot of work to write a Medium post good enough to get noticed and there's no monetary model for professional bloggers. So it feels like the people who post there are usually promoting something, as opposed to just posting about the love of going on an African photo safari.

      It's fascinating to watch the conversations start to unfold on Cake. It feels like one thing it's good for is telling photo-rich stories where others can chime in and add their perspective. I love to take my camera to things like Maker Faire, car shows, and protests—and tell stories on Cake about what I saw there and see how people react with emojis.

    • I've enjoyed the evolution of Cake. It's more organic than most social sites. Somewhere between IG and FB with blogging. Maybe it's the quality of the writing or maybe it's that articles are more like a collective blog, idk. I can come here and read about an epic journey or about the history of the valley or just about anything else. No idea what I'm gonna see on any given visit.

      Blogging? Often disappointed these days.

    • louisgray


      Blogging is not dead, but it will never again be the primary way we share personal information online. Even the most creative people will change the way they share information based on their ability to reach a wide audience, to gain feedback (engagement) from that audience, and in many cases, to monetize.

      What we saw through the hypergrowth of social media from 2008 to 2012 was an evisceration of blogs, as infrequent bloggers found the barriers to entry in Twitter and Facebook to be a lot lower than in posting a blog, as well as the latency in response. While it could take you hours to write a great post, it takes seconds for Twitter and minutes for Facebook.

      Similarly, while you could wait around for the occasional comment or a link to a blog, or could sit on your real time dashboards in Google Analytics (disclosure: This is my product where I work)... you don't get that instant rush of adrenaline you get from a flurry of likes and mentions on other platforms. Thus, the reward is faster, and the barrier is lower.

      Blogging is not dead, but the independent blogger is endangered. Those bloggers who enjoyed hobbyist writing have often been eclipsed by post mills, who benefit from the platform of blogging (whether they be Wordpress or a custom CMS), but run by for-profit companies tilted toward high velocity posts engineered to drive low quality traffic, and fast revenue.

      We've seen some innovations in this space, like from Medium, but they too have struggled to get a consistent model that works for readers, writers and themselves. Their product is beautiful, although not very flexible, and their ideals are good. But I wonder how many individuals who had walked away from blogging in the last decade are up for starting again?

      Dead is a strong word. Blogging is not dead. But it's not healthy. I miss regularly posting to mine and every time I think I have a great idea or momentum, I find myself doing something else.

    • The other thing about blogging is you're often directed to it from somewhere else. These days, I'm less likely to go elsewhere mostly because they all seem to be paywalls or highly suspicious.

    • Jain

      I just read this and to blog or not to blog or vlog comes up every year or so. Sometimes I wonder if we'll hit a point, if we haven't already, where nearly all blog content is just a rehashing of previous posts. For example, I read a post today about how photographers should get prepared to publish a photo book. The points were exactly the same ones I made in a 33-part series I wrote on publishing documentary books in 2014. So I know this is happening in every industry on every topic under the sun. In our industry, very few blogs that aren't simply a "photo of the day" post contain brand new thoughts or information. Sigh.

    • Jain

      Ian, I totally agree and that is why the links I provide on Photo Ten Five are checked individually (these aren't being pulled automatically) so I make sure they are legitimate and I work hard to only select sites that don't have ads blasting at you...

    • bryanesler

      And those are usually the blogs I enjoy visiting the most! Especially for photographers, seeing personal projects on a blog is definitely inspiring.

      From a marketing standpoint though, I've found that blogs have really become less and less effective for photographers. I used to have one (but abandoned it a while ago). I have since began focusing on education, which led me to Photofocus.

    • scottkelby

      I don't think blogging is dead by any means. That being said, I think commenting on blogs is pretty much dead. People want to have a discussion about a blog post where their community is — not where yours is. When I reference a post on Facebook or Twitter, I'll get far, far more comments on social about the post, then I do on the post itself. In fact, people will leave Facebook; read the article, and return to Facebook to comment. I've seen this happening more and more over the past two or three years.

    • tomstar3000

      It feels like it's dead. Some of the bloggers and photobloggers I used follow in the late 90s and early 2000s have stopped and that makes me sad.
      What I can say though, independant photography blogs are putting out some good work. Words and pictures together make things interesting.
      I have a running blog, and I get about 50 page views a day which is just fine by me, I get an email or two a month with questions, and that's fun.
      A lot of the stuff that I used to read regularly is gone, but there's still good stuff or there.

    • DaleCruse

      When MySpace came out, the headlines said blogging was dead.
      When Facebook came out, the headlines said blogging was dead.
      When Twitter came out, the headlines said blogging was dead.
      When Medium came out, the headlines said blogging was dead.
      When YouTube came out, the headlines said video blogging was dead.
      When Instagram came out, the headlines said photo blogging was dead.
      When Cake came out, the headlines said photoblogging was really dead. No, seriously this time. It's dead. Just like all the rest of the time it's been dead. So dead. Dead, dead, dead.

      No matter to me. The one reason I'm going to keep my photo blog at http://TheColorRiot.com is because it's mine. I paid for the domain name & hosting. I maintain the WordPress theme. I'll continue using the other platforms to drive traffic to my blog because anything I post anywhere else I don't have much control over.


    • bryanesler

      I think you hit the nail on the head. While blogging will always be a means to get news, photographs, etc. across, they're no longer being engaged with. From a marketing perspective, they're "dead" because no one interacts through comments, etc. Take the content to the people...not the other way around!

      Thanks for your insight, @scottkelby !

    • kikoteixeira

      Very very interesting comment, thanks. It would be nice to solidify this conclusion with data, as this may turn out to be a deciding factor for Cake.

    • DaleCruse

      Scott & Bryan have me thinking about my photo blogging workflow. I'm chewing on Bryan's comment of taking the content to the people rather than the other way around. Does it still make sense to write something original on my blog & then use social media to link to it? I'm wondering if that's the best workflow anymore.

    • bryanesler

      I'm talking about traditional blogging. As photographers, I used to see a lot of people showcase their work on their blogs, etc. That seems to have slowed down, and people would rather interact with work and have conversations on social media channels.

    • bryanesler

      This does make sense, but in my experience, native content posted to the social network seems to do better in terms of interaction than external links do.

    • tomstar3000

      I have noticed the same thing. It would seem to me that Facebook gives more screen time to natively posted content than external links.

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