Blogging is not dead, but it will never again be the primary way we share personal information online. Even the most creative people will change the way they share information based on their ability to reach a wide audience, to gain feedback (engagement) from that audience, and in many cases, to monetize.
What we saw through the hypergrowth of social media from 2008 to 2012 was an evisceration of blogs, as infrequent bloggers found the barriers to entry in Twitter and Facebook to be a lot lower than in posting a blog, as well as the latency in response. While it could take you hours to write a great post, it takes seconds for Twitter and minutes for Facebook.
Similarly, while you could wait around for the occasional comment or a link to a blog, or could sit on your real time dashboards in Google Analytics (disclosure: This is my product where I work)... you don't get that instant rush of adrenaline you get from a flurry of likes and mentions on other platforms. Thus, the reward is faster, and the barrier is lower.
Blogging is not dead, but the independent blogger is endangered. Those bloggers who enjoyed hobbyist writing have often been eclipsed by post mills, who benefit from the platform of blogging (whether they be Wordpress or a custom CMS), but run by for-profit companies tilted toward high velocity posts engineered to drive low quality traffic, and fast revenue.
We've seen some innovations in this space, like from Medium, but they too have struggled to get a consistent model that works for readers, writers and themselves. Their product is beautiful, although not very flexible, and their ideals are good. But I wonder how many individuals who had walked away from blogging in the last decade are up for starting again?
Dead is a strong word. Blogging is not dead. But it's not healthy. I miss regularly posting to mine and every time I think I have a great idea or momentum, I find myself doing something else.