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    • This would be cool. I've talked about this for years. It'll be interesting to see how they pivot around user behaviors and use different price points. To often the latter kills products because they are to worried about generating revenue and making investors happy. I am seeing it right now with a couple wearables I can not name. But I hope this works out, literaly :-)

    • My girlfriend goes to the gym but also paid for a yearly subscription of videos to workout at home. It saves time, more convenient, flexible time wise (not always) and you don't have to worry about getting to the gym or looking good. Being at the gym can be a motivator for sure but how many people wanted to workout but just couldn't get themselves there? Lots of people.

      Programs like Zwift have been very successful. If you haven't heard of it, it's an online virtual world for people who want to bike or run with other people. I think Zwift is a model for future fitness and workouts. Versions of it are already done with rowing as well so why not other things?

      I had a girlfriend who was a fitness instructor and I can definitely see the advantages of having gym's hooked up with videos or live streaming of workouts from places all over the world. Some of their workouts are like rock concerts and definitely get those watching the video pumped up. I think it's much more than a fad.

    • Thanks. This helps me understand. I have heard of Zwift and a ton more like it. I love the tech and hope to see it come to fruition in a much greater capacity.

      Being in the fitness tech industry the biggest hurdle is CLV and retaining customers to consistently generate revenue.

      I’m hopeful to see a change (now)

    • I'm on Cake as a result of Zwift. I met Vilen biking in Zwift's virtual world just to give you an idea of how effective it can be. It just so happens that I go to California regularly but that's not how we met. Combine fitness social media type apps such as Strava and combine them with Zwift and you have a powerful combination. I've met well over a hundred Californians because of Strava. Many I've met in person and some I haven't.