The interest based ads model has worked reasonably well for Reddit, but it wasn't enough to fully solve their revenue issues. Reddit Gold and Cake...Frosting?..seem like a reasonable premium model
Fascinating, Chris. I have loved Reddit for years and probably spend 20 minutes there every day, but I haven't known how their revenue streams work other than I like Gold and no ads.
My understanding in speaking to advertisers is they have been worried that Reddit isn't brand safe because of all the controversies.
@thomashawk , we are rolling out a subscription service on my motorcycle forum, Adventure Rider, and fingers crossed. No ads is the main benefit. We're hearing positive things but we will see what percent of users sign up.