Cake
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    • I don't think it was a matter of friction for consumers but rather a confusion with FB friends. Circles and FB friends are not so much apples and oranges as they are vegetables and fruits.

      Circles allowed two things. First, to broadcast to a limited audience without the audience being compelled to tune in to the broadcast or to ever agree to listen. Second, to create a self-controlled listening stream. A circle could be used to segment when and who one chose to listen to but it did not compel those to whom one was tuned to broadcast.