There is a certain faux sense of power if a person feels that they are "making something go viral". I am sure it is the same drug that made cigarettes a staple for 75+ years. I have some FB friends....professional, seemingly level-headed that every once awhile blindly perpetuate some meme, or fake news story. And, my friends that know how closely I knew Sarah Palin professionaly while living in Alaska. I would casually share some insights to her persona and they would blindly disagree just cuz they liked her being a "maverick".
I think it just comes back to personal and corporate responsibility. I gently call out my friends who are posting BS. And, I think companies that depend too heavily on AI versus an actual workforce are being equally irresponsible.
I don't surf porn so porn is not a problem for me. Same with fake information. Don't buy into it despite how hard it is to look away. Generally speaking I categorize people that pollute their brains with morning talk radio as being complicit to their own ignorance. Same with podcasts. Plenty of good podcasts out there but probably that accounts for only 5%.
I have a Navy buddy call me two days after the 1 October Vegas shootings and he swears by the consipirist whack job alt-right radio personality and he almost was forcibly telling me there were two shooters. There were not TWO SHOOTERS.
Back in the days, news was not as fast and as addictive...I just make sure I am personally vigilant managing the content I decide to digest and somedays it is really hard to discern which is clickbait and what is actual content.
But, back in the day watching a cat play a keyboard was real content, right? ;)