A few years ago, I attended a professional lunch and one of the staff remarked that they believed in ghosts and had one living in their home. I almost spit out my drink because I was dumb floored that she was serious. Before I had a chance to stick my foot in my mouth, several people chimed in that they also believe in ghosts, had or knew someone who had ghosts in their home, and that there are good ghosts and bad ghosts that can take up residence. One of the staff later wanted to pay five hundred dollars for a homeopathic remedy that would cure the cancer of their family member on hospice. There is an element of tribal knowledge to these beliefs that get reinforced by the community. And I don’t view this as a “their too stupid/poor/culturally inferior” to make good decisions. Instead, IMHO, it’s about who you trust.