Imagine that you are a Ford company and Magic Leap does a pitch to you. They say with their new headsets you can improve your assembly line speed by 20% and it will only cost you $2K per headset. If you have a few hundred assembly workers this may make a lot of financial sense. There are so many examples like this in other industries as long as there are compelling software options specific to their needs. Industry specific apps are probably the hardest things to solve.