Part 3: Selling a new computer was hard and around 1992 a few of us became intoxicated by the idea of a device to hold in our hands to send electronic postcards to each other. The original Macintosh team got together, who were famous for humanizing technology to make it loveable.
For example, the designer Susan Kare, who had given the Mac its smile, joined the new company and designed its logo:
I think that’s the most loveable logo ever created. The office rabbit’s name was Bowser, btw. It wasn’t house trained.
I joined the company with the mission of recruiting developers to create applications you couldn’t live without. We tried hard to use loveable language for everything. For example, we needed a data center so we named it The Cloud. The name stuck.
It was probably Joanna Hoffman, former product manager for the Mac, who was portrayed by Kate Winslet in the Steve Jobs movie, who thought up the name cloud. English was her fourth language, but she really understood humanizing products, making them emotional.
This is what a Telecard looked like:
You could add animated emoticons (we called them stickers) way ahead of their time. Very loveable.