Cake
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    • Some things I just make up as I go. But for custom designs I start with a mood board or inspo-images, both from my client and from images I choose. It's good to keep the end-use and target customer in mind because a print a teenage girl would wear on a bathing suit may not be the same print a middle-aged man would wear on his pants. Or maybe it would. :) 

      A design can start from anything - a painted brushstroke, a photographed texture, or from purely digital shapes. Regardless of how I start a design, it usually ends up in Photoshop or Illustrator and I make all kinds of changes to it - combining it with other motifs, changing the
      colors, the scale, or spacing. When I like the design and my client approves it, I move on to creating the files and instructions the factory will use to print the fabric. It depends how it's being manufactured but most designs need to be in repeat - so it can be printed indefinitely on yards and yards of fabric. This part can be super technical, and I like geeking out on all the repeat measurements and guidelines. We also choose Pantone color standards to make sure it's printed the way we want it to look.

    • My favorite projects have been custom prints - I love the evolution of working with someone and combining our ideas to create something awesome - their push helps me design, and my designs help their ideas come to life. I love it even more when I get to design a collection of multiple prints, and decide what looks best with each other - mixing and matching and balancing a combination of florals and geos, colors and stripes, the crazy-funky with the clean and simple.

    • Yes!! I've chatted up people at the swimming pool being like, "Hi, I like your bathing suit, I actually designed that." I try not to be creepy but it's also so fun! Another time I saw a woman
      walking across the street in a shirt with a print I designed and I just smiled to myself and carried on. It's pretty magical to see my work floating around out there in the world. However it may even be more rewarding when friends and family are so excited to own things I've
      made. Sometimes I feel that's the real end-use I want for all the products I help design, for them to be used and loved by those I'm closest to!

    • Really it's all about that sheer f&$%ing excitement of seeing things that looks good together. When I'm working on something and it looks ok, and I make a few tweaks and all of it sudden it looks freaking amazing - I literally jump up and down and squeal. Usually that's a color combo or some other kind of juxtaposition - varying degrees of contrast between textures, shapes, colors. Or when something visually has some kind of swagger or personality. It packs a punch.

    • You've worked with some big brands like Victoria's Secret PINK, Cirque du Soleil, The Gap, and others. What would you say drew them to your aesthetic?

    • The gift shop!! I love seeing clever product design, and as my friend once said, "Whoa, someone was thinking when they made that." Innovation is alive and well in most museum gift shops. It's also cool to see art that's normally on a wall in a museum turned into day-to-day items like like notebooks and tote bags. A true definition of the "applied arts."

      As for the actual museum, I love huge colorful paintings like Hilma af Klint's playful lavender, yellow, red, and black shapes that were at the Guggenheim recently.

    • What prints and colors do you see becoming more popular in the fashion future? Gingham, camo, something we might not expect?

    • This boils down to 2 things, technology and attitude.

      Flaunting the amazing innovative technology something was made with is always cool. People make things in certain ways - simply because they can! When digital printing became possible, so did photoreal floral designs that really show off that full range of color and incredible detail. When laser-cutting fabric became possible, mesh workout shirts with geometric designs cut out became all the rage. And the made-to-order industry opened up so many doors, you can order custom sneakers to be made in your fave colors, with your name embroidered on them. Or you can upload a photo you took on your phone and turn it into coffee mugs, no problem.
      Sustainability is also a huge frontier where companies are exploring super-inventive materials and fibers for making clothing and gear.

      Attitude is the other area where people are pushing the limits - not of what's possible, but of what's acceptable. To be really weird and challenge the status quo. Like hey I'm gonna wear this color because it's a really gross color except now it's cool, and I'm going to wear this post office uniform with pink fur slippers, and a string of pearls - because, fashion. It's embracing the high-brow / low-brow combo, and being so unapologetic that it's pure defiance.

    • Embrace the ugly. If you're trying to control the outcome and avoid making something that doesn't look good, you're creating a huge block for yourself. It's hard to be open to letting
      anything happen but that's the only way to access "playing!" I think the creative process is over-glamorized, I personally don't really identify with it, so don't feel like there needs to be this special magical way that everything happens. You can just create stuff because you want to.

    • Animations!!!! I love dance and music, so animation is such a cool way to make designs dance and come to life. You can see my first animation here:

      And I have a stop-motion one in the works. I'd love to create trippy motion graphics for on-stage screens at concerts. I also want my designs to be vinyl-wrapped on cars, and I've always wanted to design wallpaper but haven't yet! And there's more - I want to design crazy
      immersive-experience installations at music festivals.

    • Very clear tasks ahead!!! That's the best way I've found to stay productive so I don't spend so much time deciding what to do. Or worrying about how much I have to do. Motivation is similar, I like to review what I'm going for in my life - OFTEN. This helps break things down into priorities and clear steps. As for creativity, music or being around other people are good ways to help break the robotic stuck vibes.