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    • One of the letters that I felt was missing in your 5Ws and 1H is an “F”.

      F as in formatting, which you do a brilliant job of in your above post.  

      I have found that Cake’s italics is visually off-putting, and a disruption to ease of reading, if it’s used for more than one sentence in a paragraph.

      Sign-post each section with a heading formatted in bold

      Long-form posts, which I’d define as anything more than seven paragraphs*, usually benefit from breaking content into sections that are set off with a heading.  It also helps to use bold or italics to emphasize a key point to your reader.  

      Using quotes in your posts, and properly crediting the source with a hyperlink or embedded link, can add credibility and interest to your argument.  

      Setting off long quotes is helpful, but I think they shouldn’t be longer than a couple paragraphs: the greyed out text can become visually taxing, like italics, if overused.  You can also center a profound bit of wisdom, such as this one from 365 Photos Later:

      Practice makes perfect.

      Use visuals throughout your post to separate sections.  Embedded links, which is a link that has been expanded into a clickable image like this

      can provide a momentary break from deep reading, which may be needed for readers after they’ve consumed multiple scrolls of content.

      *I have no idea where the line is drawn for long-form content, in case you’re wondering how I came up with “seven paragraphs.”

    • Setting off long quotes is helpful, but I think they shouldn’t be longer than a couple paragraphs: the greyed out text can become visually taxing, like italics, if overused.  You can also center a profound bit of wisdom, such as this one from 365 Photos Later:

      Practice makes perfect.

      Small recommendation: it looks like you're using a preformatted text block for your "Practice makes perfect" paragraph, but a block quote (like what I've used above to quote your text) would be more appropriate. 🙂

      Block quotes (the button with the quote icon in Cake's formatting toolbar) are great for the purpose you describe, but preformatted text blocks are meant for things like sharing blocks of software code or old-school ASCII art or other things that require a fixed-width font and no automatic wrapping.

    • It looks like you're using a preformatted text block for your "Practice makes perfect" paragraph, but a block quote (like what I've used above to quote your text) would be more appropriate.

       I disagree

      Actually, I had no idea what some of these formatting options were officially used for. I find the pre-formatted text option to be a good way to provide a momentary pause after multiple scrolls’ worth of text, especially if I have several more scrolls of thought for my kind reader to slog through.

      Ideally, we would be able to break up sections by inserting photos in between text, instead of only at the end. ADVrider does a nice job of providing these photo pauses with their ride reports, like this incredible piece from Evergreen.

    • So if you want to start writing, just do it. If you want to make writing a hobby, just do it. It's a great skill to have, and one that I think will become more and more valuable the more technology becomes entwined in our lives.

      As always. a wonderfully crafted conversation. I especially liked your idea of jotting down notes on your phone. I usually do similar on my iPhone and let it simmer for at least a day or two, or longer. Often, a second conversation idea will appear during the simmering process and it becomes a deliberation as to which idea is more relevant or timely.

    • I write as part of my income stream. I don't paticularly enjoy the process - it's work. It needs 'the juice' to do it well and sometimes that's hard to refine.

      It's good when the magazine or paper comes out and you have a by-line, and it sure beats working at a real job for a living.

      As with most of Brooker's stuff, this is mostly spot on:

    • I assumed you wrote for some of the magazines you do photography for, but wasn’t sure. I am also assuming that you don’t write fiction in your spare time or professionally, but I thoroughly enjoyed the Charlie Booker interviews. It’s great to hear masters of a craft discussing their creative process.

      I am involved in a few online writing groups where we critique submissions. The problem often is that you are either reviewing an extremely well crafted piece that gets little more than “I really enjoyed reading this;” or you get something so poorly edited for basic grammar and spelling, with a poorly thought out plot, that it feels like you’re wasting your time providing feedback that will go unheeded.

      Many years ago, I used to review screenplays on a production company’s forum. I helped writers out in improving their submissions, got feedback on my craft from working professionals, and even got some of my recommendations incorporated into a script pitched to Miramax.

    • Yerp - these days in magazine and pulp work you get heaps more gigs if you can multi-task. I actually learned photography because I was sick of waiting for Photogs to get their act together back in the day.

      I've been contributing to bike mags part time for almost 20 years now. I got into it through suppling adverts via my Graphic design business. I thought I'd run out of anecdotal content sooner or later. But so far I'm still banging out copy.

      I've fixed that lorum ipsum excerpt above.

      And yes - I don't think I'd be very good critiqing other people's stuff. I don't read anybody else's bike reviews. Guarantees originality I figure.

    • You’re an interesting dude. H/t @DangerDave

      I hadn’t considered the benefits of shooting your own stories. I assume you get more gigs as a result of being able to supply words and pictures.

      Eddie Van Halen said that he stopped listening to bands like his in the 1990s: he was afraid that they were becoming too formulaic.

    • As it once said on my desktop calendar circa 1985:

      "Experience is a good school .... but the fees are high."

      That is one of two quotes I remember from all those years of Desktop calendars.

      Yes kids, they were an analogue thing before desktop computers.

      And yes - in the Motorcycle magazines I work for most do their own words and pics.