The last days of Google+ has seen a couple of surprising twists of relevance to social media more generally (as well as Cake).
Firstly, far from fleeing the Titanic (Google+ ), people are returning in droves. Which is puzzling because it dies shortly.
Secondly, within the angst on the platform, a great deal of intellectual effort is being brought to bear on the 'big issues' of social media, unflattering comparisons of variants that have emerged in the market and, just recently, frank discussions about how the market might be restructured with government intervention. Sure, surface level discussions are happening all the time, but this time folk have been out there weighing up what is on offer or just over the horizon, so the discussion has become very pointedly about control and aggregation rather than shape and beauty. Bottom line consensus shifts on a daily basis, and the clock is ticking, but some interesting ideas are coming forward. If you are interested in the debate, you can pick up some of the threads at: https://plus.google.com/communities/112164273001338979772
Thirdly, while a lot of effort is being devoted to trying to maintain maintain relationships in new locations, an equally concerted effort is being made to harvest intellectual property invested in the failed platform. Those who have posted consistently over a long period have discovered that they have the equivalent of a number of paperbacks or photo-books. However, among the feast-goers there are a couple of groups starving. Those who have interacted with minimal technology (a smart phone) are finding it impossible to salvage their own work - including a frightening number of artists - the urban poor and those fleeing domestic or international strife (eg, artists in west India or refugee artists fleeing Syria archiving work only in G+). Even those who have eaten at the feast may be in for a nasty surprise. Those who archived their work before February may find that some official archives simply consist of links to live content which will be deleted progressively after April.
Finally, while poking around in the soft underbelly of the beast a realization is starting to take shape. Some of the earliest technology developed to power big modern communication companies is still in active use. Variants of Usenet still drive basic data management and communication strategies. I hear you say, 'if it works, why not keep using it'. And maybe that is part of the problem.
As for me, i have posted this here rather than there, because Cake is clean and Victoria pops up in my inbox every so often to tell me interesting things.