I don't know what is happening with Google. For the longest time, they had a cool vibe that used words like "I'm feeling lucky" and "Don't be evil." Flickr had that in the beginning, Slack has it, I like to think SmugMug and ADVrider had it in their beginnings. It made Google feel like one of us, a human company we could identify with.
Maybe it's just hard to maintain as the initial founders get swept into public offerings and scaling, yada. But Steve Jobs was able to do it at Apple when he returned and Elon does it at Tesla, no?
This message just seems so in your face.