When Apple recently announced a spec bump for the 2018 MacBook Pro lineup, people were excited. Had they finally fixed the unreliable keyboard? Would the new Intel Core i9 CPU and expanded 32 GB of RAM on the 15-inch model enable unparalleled performance?
Apparently the answers are "kinda" and "probably not".
Apple added new silicone membranes under the key caps to keep dust and debris out, but iFixit found that the new membranes weren't terribly effective.
Pro users were excited to hear about the CPU and memory spec bumps, which seemed to indicate that Apple was finally listening to their requests for a truly powerful pro laptop without compromises, but it turns out the MacBook Pro's thermal management isn't able to properly cool the new CPUs under heavy load, so it has to resort to throttling them, reducing their peak performance significantly and in some cases making them slower than the CPUs in older models.
Starting with the Late 2016 MacBook Pro (the first model with the new design and Touch Bar), Apple seems to have decided that form is more important than function. Their new laptops are thin, light, and beautiful — but at the cost of reliability, performance, and battery life, not to mention functionality.
The iMac Pro launch seemed to indicate a willingness to listen to the needs of pro users, but the ongoing problems with the new MacBooks Pro indicate that Apple may not be taking their users entirely seriously.
How did Apple lose their way? What will it take to get them back on the right track?