Kiko, I've been slaving over a story I'm writing about Steve and the choice of microprocessors. I think it changed the world and I was one of the few inside witnesses of it, so I want to do justice to the story. I'll post it Tuesday morning.
I agree with you. The thing about a Bezos, Zuckerberg or Jobs is they are willing to override everyone in the company and call the shots. So they own it and when they make a mistake they correct it fast because they can't stand public humiliation and I-told-you-so from their teams.
I have a close friend who worked on the materials team for the original iPhone. This is a second-hand story from my memory of 10 years ago, so my facts may be a little bit, um, alternative. Here's how I remember it:
It was to have a plastic screen. Steve kept taking the phone to soccer practice with his son, Reed, and one day he walked into Apple and said, "I'm sorry guys, I can't take the plastic screen." This was 6 months to announcement. "It gets smeary with my fingerprint oil and it scratches with my car keys. It has to be glass."
"Steve, NO! Glass shatters. It can't pass a drop test from 2 feet. It can't be glass, we all agree. Not an option."
"What about that glass from Corning, Gorilla glass?"
"NO STEVE! They don't make it. It was conceptualized for aircraft cockpits. We don't have time for this."
Steve calls the CEO of Corning, who says they can't make it, not the 10 million pieces Steve wants, not any. Steve asks why they can't re-configure an existing manufacturing plant and pull it off?
Somehow, the iPhone shipped with glass. 7 billion people on earth. 1 person makes a decision like that. No committees make that decision.
Yesterday I walked through an airport and saw a professional screen repair company right next to Starbucks. 10 minutes to a new screen while you wait. And I thought of Steve and his car keys.