Newsstands in the airports are filled with magazines. Someone must still be buying and reading them. Shelf space is at a premium at airports, if they weren’t selling they would be quickly replaced by snacks and beverages.
Looking around I see most people glued to their screens: watching videos, streaming and reading news. In the sea of entertainment options is there a future for magazines?
I haven’t subscribed to magazines in years, so when I quickly flipped through a few I was surprised to see just how many pages are taken up by ads. Full pages and even spreads. Anecdotally it felt like 25% of all pages were ads. Perhaps not a big deal if I was getting a magazine for free, but I’m paying for it. Do I really have to sift through pages of ads? Maybe I got spoiled by premium online subscription offerings like Medium and YouTube Red that completely remove ads.
I wonder how much of the magazine’s cost is actually subsidized with those ads?
Apple News+ magazine subscription keeps ads embedded in the magazines like they do in real life and there is no option to pay more to automatically remove them. I would pay more, but how much more?