I saw this billboard in the UK for The Alchemist in London's offerings of Augmented Reality cocktails - something I hadn't previously heard of - and was intrigued to learn more about them.
Apparently it's an augmented reality (AR) cocktail menu called The Conjurer that "aims to tell the story behind each cocktail, and can also help imbibers unlock a hidden cocktail." Designs and animations unlocked "allow customers to choose from a select list of mixes inspired by fantasy realms, ranging from a seaside circus to pillaging pirate ships, and everything in between."
While I didn't get the chance to try these myself, The Alchemist has several locations that specialize in molecular mixology food and drink, so if I see these in the future, I'll have to check them out. Would you try out an augmented reality beverage or food item?