Why the big push to be an “online influencer?”
This summer I attended two concerts of bands that were big in the 1970s and 80s. The first band played horribly, spent a ridiculous amount of time on costume changes(!), and made me want both my money and time lost back.
The other performer was a craftsman. His voice sounded as clear as his recordings from thirty and forty years ago. He played piano and guitar. He took song requests from the audience and actually changed his set list accordingly. I downloaded his greatest hits album to my phone a few days later, the first album I ever bought off of ITunes.
Some influencers create content that is at that high level of craftsmanship that you want to know where they’re going after Google+ so that you don’t miss out.