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    • Yesterday I was watching a Youtube video of 3 Youtubers who evaluate products. Mostly technical gadgets for cycling and exercising. Things like power meters, smart watches, GPS trackers and such. They were talking about how they change their content to match their follows/viewers on the various media platforms they use. I had no idea it'd be that nuanced and variable. Maybe that's one of the roadblocks rather than just merely using a new platform.

    • I love DC Rainmaker. Back when we started SmugMug we had in mind who the customer was and try as we might we couldn't get them to sign up. Instead we had to get to know our early customers, concentrate on finding others like them, we had to become them, and build the site around their needs.

      I feel like the same thing is happening with Cake.