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    • Please join me in welcoming Betsy Fore, co-CEO and co-founder of Tiny Organics, for a Cake panel! This panel is open for questions.

      About Tiny Organics: Referred to as “Sweetgreen for baby” and inspired by European “Baby-Led Weaning”, Tiny Organics is taking a programmatic approach to childhood development through food. Tiny is a technology-powered baby wellness company focused on your baby’s and toddler’s personalized nutrition and ensuring that they taste their first 100 flavors before the age of two to help build an adventurous eater for life. In collaboration with Tufts School of Nutrition, we’re reimagining baby and toddler meals through soft, nutrient-rich, palate-expanding finger foods hand-crafted by a chef and neonatal nutritionist. Backed by VC firms Human Ventures and Elizabeth Street Ventures, Tiny Organics is launching in Fall 2019. 

      About Betsy: Named Forbes 30 under 30 and BBC's 100 Most Inspiring Women, Betsy has a decade of experience as an inventor, startup founder and CEO. She has worked with Mattel, Hasbro and the #1 kid's digital brand in the UK, Moshi Monsters, reaching over 100M registered users online and making it the #1 toy brand in her time there alongside founder Michael Acton Smith (Calm). Betsy enjoys building great brands and has invented over 100 products and counting. She advises a number of hardware/deep data startups as well as UNICEF Wearables for Good initiative. She has spoken at Google, CES, World Economic Forum, National Retail Federation and keynoted the first Pet Tech summit in North America. Having raised millions for her startup, she has also brought on over 40 vendor partners for her company, including telecoms.

      She founded her first company, Wondermento, with the intent on instilling wonder by connecting women to things they love through hardware and dog data. Her debut product, WonderWoof, made Oprah's Favorite Things list and launched at Story, Bloomingdales, Harrods, Petco, Best Buy, Urban Outfitters and more. Betsy is now the Co-CEO & Co-Founder of Tiny Organics. She leads the technology and physical product teams at Tiny, along with the hiring, fundraising and manufacturing efforts.

      Welcome Betsy!

    • Betsy, thank you so much for joining us for this Cake panel! So can you tell us a bit about your journey and what inspired you to start Tiny Organics. You'd previously created products for Mattel, Hasbro and MindCandy, as well as being the Founder and CEO of Wondermento (the creator of the WonderWoof Dog Activity tracker). What attracts you to product design
      and creation? How do you know a winning idea when you see one?

    • I'm a builder at heart, I grew up tinkering in the garage building motorcycles with my dad and then went on to study industrial design and engineering. As a woman in tech, I feel so fortunate to have been taken seriously as an inventor/builder from an early age, it caused me to believe in myself and that I could achieve anything I work hard for. 

      I build from passion, each of my inventions have been born from a real problem that I have experienced first hand. For instance, with WonderWoof, I invented it for my furbaby Whisky as he was overweight and now he is down to his goal weight because of the device, which can extend his life up to 2 years. 

    • Something interesting about Tiny Organics is your 100 Flavors statement: "focusing' on your baby and toddler’s personalized nutrition ensuring that they taste their first 100 flavors before the age of two to help build an adventurous eater for life." Can you tell us a bit more about the science behind this idea? Why 100 flavors, and what are some of these key flavors? 

    • These are all such great questions, Victoria! We have included 100 Flavors in order to build a more adventurous and savory forward eater for life. We have built out these key ingredients/tastes with our Neo-Natal Nutritionist from NYU and in collaboration with Tufts School of Nutrition. We deeply believe in these core flavors being rooted in nutritional science, ensuring that your toddler is getting what they need during specific stages of development. Some of those core flavors include traditional "Baby Led Feeding" go-tos, such as broccoli, carrot, sweet potato and banana. Over 70% of our 100 Flavors are savory forward and the remaining are essential fruits. 

    • You offer several different delicious-sounding food menu delivery plans - or options a la carte for meals like Valencian Paella, Ratatouille, The Wizard of Orzo, Coconut Curry, and more! How do you suggest a parent or guardian choose what meal plan is right for them?

    • We have built out a programmatic approach to childhood development through food. When the parent signs up on our website with Tiny they will be guided through a series of questions about their little one, which will recommend particular recipes based on their child's specific
      needs and age. 

    • Our best seller is the Coconut Curry and the Apple Pie Oatmeal is a close second. These are all recipes that I personally would not know how to prepare myself and we get this feedback all the time, because they are so well designed and curated by our chef. 

    • You design your meals for children ranging from 6 months to 4+ years and beyond! How does that factor into your recipe development process?

    • We recommend beginning Tiny from 9 months of age, but we have had parents start younger. We have developed Tiny using ingredients/flavors that are science backed and research driven. There are so many sugary options on the market and are set apart by being savory first. We do have children ages 5 and up also enjoying Tiny as a healthy side or snack. 

    • Yes, Tiny is completely allergen-free. We are also vegan, kosher, gluten free, non-gmo and all plant based. This was so important as we believe in healthy eating for all babies. 

    • We have 100 Founding Families that have been testing our recipes since day one and helped us get to our core 12 hero products. My son devours 3 cups a day and can't get enough, this has been the feedback from our Founding Families as well.  

    • Tiny Organics also uses biodegradable and compostable packaging. How were you able to find the right types of products to ensure meals arrive safely? 

    • We have tested with hundreds of cups to our Founding Families, and have been able to almost completely eliminate any kind of plastic, making us the most recyclable solely carton based packaging on the market. 

    • You've been named to Forbes 30 Under 30 and one of BBC's 100 Most Inspiring Women. What are some of your accomplishments you're most proud of?