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  • Welcome to Cake! Our mission is to help you have better conversations.

    The information we gather from our users helps us build the best experience for you on Cake. Treating your information carefully and sensibly is incredibly important to us and we know how important it is to you.

    • Our Privacy Policy explains how we and some of the companies we work with (described below) gather, use, share, and protect information to provide Cake services (collectively, the "Service").

    • By using our Service you indicate that you understand and agree that we provide a platform for you to discover, share, and post content, including text, photos, links, and other content ("User Content"). This means that other Users may search for, see, use, or share any of your User Content that you make publicly available through the Service, consistent with the terms and conditions of this Privacy Policy and our Terms of Use (which can be found at

    • Our Privacy Policy applies to all visitors and registered users who access the Service ("Users").

    Information We Gather

    Information you provide us directly

    • Your username, password, and email address when you register for a Cake account.

    • Profile information, such as your display name, bio, profile photo, and cover photo if you choose to provide them.

    • User Content, such as posts and photos.

    • Your interests, in the form of the topics you follow.

    • Communications between you and Cake. For example, you may send us emails with questions, or to report abuse. We may send you Service-related emails like account verification and security notices. Note that you may not opt out of Service-related emails.

    Information from cookies and similar technologies

    • When you visit the Service, we may use cookies and similar technologies like local browser storage to gather information about how you use Cake and to improve the Service for you.

    Information from log files

    • When you use the Service, our servers automatically record certain log file information, including the URL requested, your Internet Protocol ("IP") address, your browser name and version, and the referring URL. We may also collect similar information from emails sent to our Users, which help us track which emails are opened and which links are clicked by recipients. This information helps us provide a better experience for you.


    • Metadata is usually technical information that is associated with User Content, such as the EXIF metadata added to a photo by a digital camera. For example, Metadata can describe when and where a photo was taken and details about the camera and its settings.

    How We Use Your Information

    In addition to some of the specific uses of information described in this Privacy Policy, we may use information to:

    • help you access your information after you sign in

    • remember conversations, posts, and notifications you’ve viewed to provide you relevant new content

    • show you personalized content based on the topics you follow

    • provide, improve, test, and monitor the effectiveness of our Service

    • monitor metrics such as total number of visitors, traffic, and demographic patterns

    Sharing of Your Information

    We will not rent or sell your information to third parties outside Cake without your consent, except as noted in this Policy.

    Parties with whom we may share your information

    • We may share User Content and your information (including, but not limited to, information from cookies, log files, device identifiers, location data, and usage data) with third-party organizations that help us provide the Service to you ("Service Providers"). For example, we use Amazon Web Services to provide various computing resources for Cake.

    • Providers are given access to your information as reasonably necessary to provide the Service under reasonable confidentiality terms.

    Parties with whom you may choose to share your User Content

    • Any information or content that you voluntarily disclose for posting to the Service, such as User Content, becomes available to the public.

    • If you remove information that you posted to the Service, copies may remain for undetermined periods in browser caches, screen captures made by other users, and on the computers and networks of Cake and its Service Providers.

    What happens in the event of a change of control

    • If we sell or otherwise transfer part or the whole of Cake or our assets to another organization (e.g., in the course of a transaction like a merger, acquisition, bankruptcy, dissolution, liquidation), information such as your username and email address, User Content, and any other information collected through the Service may be among the items sold or transferred. You will continue to own your User Content. The buyer or transferee will have to honor the commitments we made in this Privacy Policy.

    Responding to legal requests and preventing harm

    • We may access, preserve, and share your information in response to a legal request (like a search warrant, court order, or subpoena) if we have a good faith belief that the law requires us to do so. This may include responding to legal requests from jurisdictions outside of the United States where we have a good faith belief that the response is required by law in that jurisdiction, affects users in that jurisdiction, and is consistent with internationally recognized standards.

    • We may also access, preserve, and share information when we have a good faith belief it is necessary to detect, prevent, or address fraud or other illegal activity; to protect ourselves, you, or others, including as part of investigations; or to prevent death or imminent physical or mental harm. Information we receive about you may be accessed, processed, and retained for an extended period of time when it is the subject of a legal request or obligation, governmental investigation, or investigations concerning possible violations of our terms or policies, or otherwise to prevent harm.

    How We Store Your Information

    Storage and Processing

    • Your information collected through the Service may be stored and processed in the United States or any other country in which Cake or its Service Providers maintain facilities.

    • Cake and its Service Providers may transfer information that we collect about you, including personal information, across borders and from your country or jurisdiction to other countries or jurisdictions around the world. If you are located in the European Union or other regions with laws governing data collection and use that may differ from U.S. law, please note that we may transfer information, including personal information, to a country and jurisdiction that does not have the same data protection laws as your jurisdiction.

    • By registering for and using the Service you consent to the transfer of information to the U.S. or to any other country in which Cake or its Service Providers maintain facilities. You consent to the use and disclosure of information about you as described in this Privacy Policy.

    • We use commercially reasonable safeguards to help keep the information collected through the Service secure and take reasonable steps (such as requesting a unique password) to verify your identity before granting you access to your account. However, Cake cannot ensure the security of any information you transmit to Cake or guarantee that information on the Service may not be accessed, disclosed, altered, or destroyed.

    • Following termination or deactivation of your account, Cake and its Service Providers may retain information (including your profile information) and User Content indefinitely.

    • Please help us! You are responsible for maintaining the secrecy of your password and account information and for controlling access to emails between you and Cake. We are not responsible for the functionality, privacy, or security measures of any other organization.

    Children’s Privacy

    Cake does not knowingly collect or solicit any information from anyone under the age of 13 or knowingly allow such persons to register for the Service. The Service and its content are not directed at children under the age of 13. In the event that we learn that we have collected personal information from a child under age 13 without parental consent, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under 13, please contact us.

    Other Web Sites and Services

    We are not responsible for the practices of other websites or services linked to or from our Service, including the information or content contained within them. When you use a link to go from our Service to another website or service, our Privacy Policy does not apply to those third-party websites or services. Your browsing and interaction on any third-party website or service, including those that have a link on our website or are embedded on our website, are subject to that third party’s own rules and policies. In addition, you agree that we are not responsible and do not have control over any third-parties that you authorize to access your User Content. If you are using a third-party website or service and you allow them to access your User Content you do so at your own risk.

    How You Can Control Your Information

    There are several ways you can control or limit the collection and use of information about you.

    Disabling Cookies

    Most web browsers will allow you to limit or prevent a website from setting cookies. Please note that doing this may affect Cake's functionality. For instance, it may prevent you from being able to log into a Cake user account.

    Deleting Your Account

    You may delete your account at any time from the Settings page. When you delete your account, other users will no longer be able to see your profile. Conversations, posts, and photos you submitted before deleting your account will be disassociated from your profile, but will still be visible to other users unless you delete them first. We may also retain certain information about you as required by law or as necessary for legitimate business purposes.

    Do Not Track

    Some web browsers offer a feature called "Do Not Track" (DNT), which sends a signal to websites you visit indicating that you do not want to be tracked. Unfortunately DNT has not been standardized and there is no industry consensus on how it should be interpreted, so Cake does not currently take any action in response to a DNT signal.

    Rights of Users in the EEA

    Users in the European Economic Area are granted certain rights by the General Data Protection Regulation (GDPR), such as the rights of access, data portability, and erasure. To exercise your GDPR rights, please email your request to

    How to Contact Us

    If you have questions about this privacy policy, please contact us at

    Changes to Our Privacy Policy

    Cake may modify or update this Privacy Policy from time to time, so please review it periodically. We may provide you additional forms of notice of modifications or updates as appropriate under the circumstances. Your continued use of Cake or the Service after any modification to this Privacy Policy will constitute your acceptance of such modification.