treyratcliff

Yeah! You know, I see so many people on Instagram slamming their perfect life in your face. Really, if it was perfect, they wouldn't have to tell you. It's a desperate cry from their ego for you, loser, to recognize their awesomeness. I have MANY …

I guess you mean Yin vs. Yang? Well, I think it's a lot like life. Life is chaos. There are nonstop problems, challenges, and issues that you don't expect. Life is about bringing order to that chaos. If you can bring a little bit of order and peace …

Well, I think the future of photography is probably going to be 360 or 180 degree photos. People will be wearing AR / VR headsets to engage in media in the future, and the more immersive the photo or scene, the better. Now, 1 billion people now …

I think there is moral absolutism and YouTube (and others) should definitely moderate everything. There is a ranking of "Good Ideas" and "Bad Ideas."  Examples of a Bad Ideas are Neo-Nazism and Anti-Vaxxers. Examples of a Good Ideas are gardening …

I totally agree that Instagram tends to feed vanity and the less attractive aspects of human nature. I try to use it to spread love and positivity... this seems to be a laudable goal. Personally, I do actually spend most of my time now inside some …

Hehe yeah! I'm pretty good at getting attention when I want it, so the title of a book is very important. Sometimes, the only "marketing" you have is the title of the book itself. It's meant to draw people in and make them curious. I particularly …

I maybe should have called it "How to Stay Zen on Social Media" but I went with the more incendiary title instead. I wanted this to be an "opening" to get all the unconscious people on Social Media to understand more about consciousness and …

Yeah, I worry about this too. There seems to be a Pareto distribution of 20% positive stuff online compared to 80% of the worst aspects of the human condition being exacerbated by social networks. However, over time, as people learn more, they do …

Well, I can tell the truth, if you want me to. I'm just being honest, and this is possibly my own interpretation. I was raised by my mom and sister, so it made me extra-empathetic. This means I'm pretty good at figuring people out. Let's start …

Yes. This is a "new" job in the world: Social Media Investigator. Brands and agencies would be smart to have a team of people to engage in this activity. Socialblade is one of many tactics I recommend in the book. Another one looks at the location …

I'm not sure because the way big corporations work are mysterious. They are designed by committee, and this is why you never see a statue of a committee. I used to be in several large corporations, and I know the muddled manner in which big …

Yeah, there are a few places online that sell these "Instant Influencer" kits. It's kind of crazy. It reminds me of all the desperate moms out there on Facebook selling essential oils or other nonsense.

Awe is rare and very important. To experience awe, you have to get out of your comfort zone and have an element of fearlessness. I've experienced awe so many times and it's really changed me. Some of these are beautiful moments that come in …

I think this is because I've been so inspired by conversations amongst intelligent people. When you see a bunch of dumb people having a conversation, it's quite irritating. This idea is not too different than Jordan Peterson's idea of surrounding …

I recommend the Waking Up app from Sam Harris. Anyone can do this. It doesn't matter if your mind is full of crazy monkeys. This one is good for it. Everyone knows you should exercise your body. You should also exercise your mind by trying these …

No. I don't like any of the social networks. But I still use them all. It's kind of like... I don't really like the government, but I still pay taxes.

Oh man. I wanted to go off on so many anthropological tangents, but I didn't. I have a book list at https://kit.com/TreyRatcliff/books that I recommend. Besides Yuval's books, I also recommend Matt Ridley's and so many more. I don't think I'll …

The core problem is the ego. This takes a lot of self-work to release this rather deleterious feature of the human psyche. The ego says that it is more important to show a photo of myself in poppies than to protect the poppies. I think if everyone …

No. I don't think that article is accurate. It's one of many articles that is a bit click-baity. Research shows that putting your face in a photo garners 30% more likes. Now, personally, I don't do that. But other people are encouraged to do this …

Tough question. I deal with this with my 10 and 13 year old girls. I suppose that I advise to follow my lead! I tell the girls they are beautiful and awesome every day. I show them that beauty has very little to do with what you look like and it's …

Oh, just have fun. I'd love it to be like Cake. Just have a conversation about what's going on and how this space is changing every week.

I don't know. I think my suggestion in the book is quite brilliant, if I do say so myself. Instagram should absolutely be the middleman and broker deals between brands and Influencers. Last year, there were over 400 new agencies created to broker …

Yes. It's about to get weird out there with completely artificial Influencers. The best AI Influencers will be those that are good storytellers. Being digitally attractive will get you a long way, but, as we all know from movies and TV, the stories …

This was a reference to one of many methods used by Influencers to gain followers. There are a few Influencers exposed in the book as well as their various tricks. People sometimes offer an amazing "Secret Giveaway" just to get followers. It's …

I doubt it. There are not enough Joseph Harpers in the world. It takes a lot of time and deep dives to unravel the and surreptitious activity. Most marketing departments just want big numbers so they can make nice Powerpoints to show the boss. I …